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Capabilities

Everything it takes to sell, ship and grow, run by one team.

From your Shopify store to the retail outlet, from ONDC to your ad accounts and customer inbox, The TechTonic runs the operations behind brands across India, with Stellar AI underneath every process.

50+Brands managed
15+Marketplaces & quick-commerce apps
1 Lakh+Orders processed every month
20,000+Pin codes covered across India
01

Storefront

Shopify store development & maintenance

We build your Shopify store, connect it to your warehouse, payments and marketing tools, then keep it fast, secure and sale-ready every month after launch.

What we do

  • New store setup or migration from WooCommerce, Magento or a custom site
  • Theme design and customisation for your brand, mobile first
  • Payments, COD controls, shipping rules and GST-ready invoicing
  • Integrations with the order management system, warehouse, couriers and WhatsApp
  • Monthly maintenance: app and theme updates, fixes and speed checks
  • Sale-event readiness: landing pages, offers and load checks before big days

How it works

  1. 01 Scope

    Catalogue, pages, apps and integrations agreed up front.

  2. 02 Build

    Theme, products, payments and shipping set up and tested.

  3. 03 Launch

    Orders flowing to the warehouse from day one.

  4. 04 Maintain

    Monthly updates, fixes and improvements on a retainer.

02

Distribution

Direct-to-outlet stock delivery

We take stock from our warehouses straight to retail outlets, distributors and channel warehouses, and manage every step: orders, dispatch, proof of delivery and the reconciliation that follows.

What we do

  • Outlet order and indent capture, with replenishment plans by outlet
  • Beat and route planning for kirana, modern trade, chemists and HoReCa
  • Dispatch from our own and partner warehouses
  • Proof of delivery with photo, signature and time stamp
  • Invoicing, collections and outlet-wise reconciliation
  • Deliveries to city distributors, marketplace warehouses and quick-commerce dark stores

How it works

  1. 01 Plan

    Outlets, beats and order cycles agreed with your sales team.

  2. 02 Pick & pack

    Orders picked from the nearest warehouse in our network.

  3. 03 Deliver

    Route-planned delivery with proof of delivery for every drop.

  4. 04 Reconcile

    Stock, invoices and collections closed outlet by outlet.

03

New channel

ONDC enablement

Get your brand discoverable on the Open Network for Digital Commerce, so it can be bought from buyer apps across the network, with fulfilment, grievances and settlements run by us.

What we do

  • Onboarding through a seller-side network participant
  • Catalogue set up in the ONDC taxonomy, with pin-code serviceability
  • Order and inventory sync with your store and warehouse systems
  • Fulfilment through our warehouses and ONDC or partner logistics
  • Issue and grievance management (IGM) within network timelines
  • Settlement and commission reconciliation

How it works

  1. 01 Register

    Seller onboarding, KYC and GST details set up on the network.

  2. 02 List

    Catalogue, prices and serviceable pin codes published.

  3. 03 Fulfil

    Orders flow into the same queue as your other channels.

  4. 04 Settle

    Payouts, commissions and returns reconciled each cycle.

04

Growth

Performance marketing on Google & Meta

Campaigns built to sell, not just to reach. We run Google and Meta ads for D2C and marketplace growth, measured against contribution margin, not clicks.

What we do

  • Google Search, Shopping, Performance Max and YouTube campaigns
  • Meta Advantage+ shopping, catalogue and retargeting campaigns
  • Conversion tracking: GA4, Google Ads and Meta pixel with Conversions API
  • Creative testing and refresh plans with your brand team
  • Budgets and bids managed to contribution margin and repeat value
  • Weekly reporting across ads, store and marketplace sales

How it works

  1. 01 Audit

    Accounts, tracking and product feeds checked and fixed.

  2. 02 Launch

    Campaign structure built around your hero products.

  3. 03 Optimise

    Weekly creative, bid and budget changes.

  4. 04 Scale

    Spend grows where margin and repeat purchase hold up.

05

Customer experience

Customer support for D2C brands

A support desk trained on your brand, products and policies, with Stellar AI handling routine queries so people focus on the conversations that need them.

What we do

  • One inbox for WhatsApp, email, phone, website chat and marketplace messages
  • Stellar AI chatbots and voice bots for order status, returns and FAQs
  • COD confirmation and failed-delivery (NDR) follow-up calls to cut RTO
  • Returns, exchanges and refunds handled within your policy
  • Escalations with full order and shipment context
  • Multilingual agents, SLAs and CSAT reporting

How it works

  1. 01 Learn

    Agents and bots trained on your catalogue and policies.

  2. 02 Connect

    Store, order system and courier tracking linked to the desk.

  3. 03 Resolve

    AI handles routine queries; agents handle the rest.

  4. 04 Improve

    Monthly review of contact reasons, CSAT and RTO.

The full capability list.

Every service plugs into the same order, inventory and finance data, so adding one is a switch, not a project.

Sell

  • Shopify store development & maintenance
  • D2C website & store tech
  • Marketplace management
  • Quick commerce
  • ONDC enablement
  • Catalog & content

Grow

  • Performance marketing (Google & Meta)
  • Brand experiences & AR campaigns
  • Loyalty & trade programs
  • Analytics & reporting

Deliver

  • Warehousing & fulfilment
  • Direct-to-outlet delivery
  • Last-mile logistics
  • Courier bill audit

Support

  • Customer support desk
  • Stellar AI chat & voice bots
  • Finance & reconciliation
  • GST-ready invoicing & registers

Work with us your way.

01

Full stack

We run the whole ecommerce operation: channels, fulfilment, marketing, support and finance, with one P&L review a month.

02

Pick a capability

Start with one service, such as direct-to-outlet delivery, ONDC or customer support, and add more when you are ready.

03

Launch sprint

A fixed-scope launch of a new channel or market, then a handover or an ongoing plan.

Let’s take your brand everywhere.

Whether you’re a heritage company, a global brand entering India or a digital-first label, tell us where you are. We’ll come back with a channel plan within 48 hours.

Enquiries go to support@thetechtonic.in.